The human being presents sensitivity to stimuli that may or may not trigger perception processes. By the observation of autonomic responses, the researcher can detect sensitivity to imperceptible stimuli. This kind of sensitivity can modulate the processes of decision making regardless of a perceptual consolidation.
Through solutions which may include ERP (event-related potential) studies, pupillometry, galvanic skin response, blood pressure, heart rate variation, among other measures, Brain Support is able to create solutions to detect sensitivity to various types of stimuli.